Self-Identification Onboarding
The Self-Identification Flow helps us understand who our users are and what their primary intent is on SoundCloud. Based on their selection, we guide them toward the most relevant plan—Creator, Listener, or DJ. Beyond the MVP, this data will allow us to tailor product experiences and prompt each user segment with actions that encourage deeper engagement on the platform.
Project Details
Duration: 4 months
Team: I partnered with my Project Manager and Engineering lead on this project, worked with the branding team to inherit illustrations to use for these flows, and constantly checked in with Design Manager during this process.
Role: I led the concept development and visual direction for the onboarding + single plan picker screens, and defined the component states + motion behavior.
Status: Concept and prototype completed, implementation completed
Project Impact
Increased subscriptions to SoundCloud plans by surfacing more relevant options based on user intent.
Improved awareness of DJ plans by introducing them earlier in the onboarding experience.
Helped connect users with the plan most aligned with their goals on the platform.