Milestone Carousel
The Come Up milestone carousel is a feature designed to celebrate artist achievements on SoundCloud—whether that’s reaching play milestones or being added to playlists. By surfacing these moments across key touchpoints throughout the platform, it highlights artist momentum and reinforces SoundCloud as a vibrant ecosystem where creators grow and fans discover rising talent.
Project Details
Duration: 2 months
Team: I partnered with my Project Manager and Engineering lead on this Project and constantly checked in with Design Manager during this process.
Role: I led the concept development and visual direction for the milestone system, defining the interaction model, UI components, and motion behavior for the carousel.
Status: Concept and prototype completed, implementation in progress
Expected Impact
Reinforce visible signals of progress for emerging artists
Increase motivation to continue uploading
Highlight SoundCloud’s active creator ecosystem to listeners
Problem Area
Many emerging artists on SoundCloud struggle to see tangible signals that growth and discovery are actively happening on the platform. Milestones and successes often occur in isolation and are not surfaced in ways that inspire trust, motivate continued creation, or highlight the vibrancy of the community. As a result, creators may feel uncertain about whether consistent uploading leads to real progress.
How might we highlight real examples of artist growth on SoundCloud to build trust in the platform and motivate creators to stay active?
DISCOVER PHASE
Problem Framing
DISCOVER PHASE
Competitive Analysis
CONCEPT PHASE
Exploring the visual tone
I underwent 6 rounds of layout and visual exploration before landing on the final design.
DESIGN PHASE
Final designs & components
Reflection
I particularly enjoyed the visual exploration involved in this project, and it showed me how important it is to celebrate artist progress in an editorial and visually captivating way to motivate creators and build trust in the platform.